Our goal, with each and every marketing opportunity, is to make an impact. We think, and act, creatively to achieve that and our process explores avenues that others do not. Ultimately, our aim is to outperform your expectations and separate from the competition.
Before we even step foot in your home we are searching for clues that may provide a pathway to differentiation. What characteristics can we leverage to create an emotional connection with prospective buyers? We also thrive at turning negatives into positives and removing obstacles that can negatively impact performance. Once we have paved the way, we think outside of the box to deliver the storyline, to the widest possible audience.
Whether we are reaching out to an artist in Brooklyn to create a map or hanging a sign from a shipwreck, we never settle for the status quo.
Coastal properties are in high demand and in low supply. The performance at 260 Mesa Rd, Pt Reyes Station seemed to drive home this fact. It took 21 days from the time our listing agreement was signed to the close of escrow. 7 days of prep, 36 showings in 4 days, 4 offers and a closing price 22% above the list price.
Where and what is Dogtown you ask?? It’s a tiny enclave for trailblazers and independent thinkers in West Marin. So, in an effort to convey the history and spirit of the property we had a talented artist in Brooklyn draw us a map! We provided hour-long tours of the site, highlighting relics and anecdotal stories. Ultimately, the property was purchased by someone who was deeply inspired by the history.
Hey, this sign is cool, right? Let’s hang it on the barn and name the property “Pomona”! Alas, it turns out that the sign was from a turn of the century shipwreck and had been stolen from the Fort Ross Museum in 1970. Needless to say, it was repossessed by authorities but we like to think it put our marketing prowess on display.
Push it real good! The fundamentals were so strong at this hip, well located, gem that it would have been easy for the sellers to pass on making a few last-minute upgrades. But instead they chose to push the envelope a little further and maximize the impact their presentation would have on prospective buyers. We turned slight negatives into grand positives and a $40k investment into $250k of overbidding.
This property had been on the market for about a year before ECH took over the listing. A real head scratcher considering the dramatic setting, and beautiful upgrades, all overlooking the Pacific Ocean. We decided to overhaul the presentation of by implementing earthy, warm, design elements and let the spirit of the home do the rest. After all, Jerry Garcia only lived one place from 1971-1978, and it was here. The house sold in one day – well over the asking price.
“The List” is a confidential compilation of homes that the E.C.H. team finds inspiring. The homes we designate reflect our personal taste, and our approach to Real Estate. We curate our selections based on authenticity, style, architectural integrity and other nuanced attributes. Connect with us if you would like to be considered for inclusion on “The List” by E.C.H.